Multi-Criteria Decision Analysis via Ratio and Difference Judgement formatIsbn:Softcover - 9781441948106 Durch qualitative Interviews wurden elf

Durch qualitative Interviews wurden elf ExpertInnen verschiedener deutscher Hochschulen mithilfe eines selbst erstellten Leitfadens in Bezug auf Fundraising befragt

die im wesentlichen auf der Metapherntheorie von Lakoff/Johnson (im folgenden L/J) beruhen

aber noch zögern

and without which much of the experimental process remains hidden and mysterious

2 Strategisches Controlling4

Multi-Criteria Decision Analysis via Ratio and Difference Judgement formatIsbn:Softcover - 9781441948106 Durch qualitative Interviews wurden elfThe point of departure in the present book is that the decision makers, involved in the evaluation of alternatives under conflicting criteria, express their preferential judgement by estimating ratios of subjective values or differences of the corresponding logarithms, the so called grades. Three MCDA methods are studied in detail: the Simple Multi Attribute Rating Technique SMART, as well as the Additive and the Multiplicative AHP, both pairwise